LATEST PROJECTS
Project |01
Personal webiste
Sharing my experience related to gastronomy in different cities.
Current link: http://krisgastroguide.com
(launhed in November 2015)
Old blog:
http://kristinapoluyanova.wix.com/yourfoodguide
-Content creation
-Design
-SEO
-Simple HTML coding
-Managing Social Media (FB fan page, Instagram, Linkedin)
-Analysing click-through-rate, traffic overview, mobile usage, activity log
Project |02
Marketing Plan for "Salads & Smoothies"​
Creation of the entire marketing plan for a swedish chain of restaurants.
Project outline:
-Internal Analysis of the company
-External Analysis: Porter 5 forces, PESTEL
-SWOT
-Market Research: 36 in-depth interviews, 139 online surveys, 6 competitor observations
-4P's (7 P's)
-Sales Forecast
-Financial Analysis : P&L analysis, Cash Flow, BEP, NPV, IRR, Ratios
This project required international group work
Project |03
Google Adwords competition participant
Marketing Google Challenge 2014 participant : the campaign for Surfears ( Surfears.com)
Google Online Marketing Challenge is a yearly global online marketing competition for students from higher education institutions around the world.
With a $250 AdWords advertising budget provided by Google, students develop and run an online advertising campaign (SEM) for a business or non-profit organization over a three week period.
The project was done with 2 other team members from EADA business school